BRAND DESIGN SYSTEMS STRATEGY

HBO Max | Brand Creative, Strategy & Systems

The power of strong brand recognition

A collection of brand design, creative systems, and global marketing campaigns spanning more than six years across HBO Max, Max, and Warner Bros. Discovery.

Beginning with the original HBO Max launch, the work focused on building brand awareness, driving subscriber acquisition, supporting international expansion, and strengthening audience engagement through coordinated digital campaigns, including simultaneous theatrical and streaming film releases.

The journey continued through the Warner Bros. and Discovery merger, the transition from HBO Max to Max, and the subsequent return to HBO Max. Across these organizational changes and brand transformations, the work involved developing scalable creative templates, streamlining production workflows, maintaining visual consistency across markets, and supporting global campaign execution.

Throughout these transitions, the focus remained on strengthening brand recognition, improving creative operations, and delivering measurable marketing results through thoughtful design, technical innovation, and data-informed creative decisions.

Creative Firepower x Strategic Systems = Enterprise Brand Velocity

Building brands with creative vision. Engineering agile brand creative systems that honor legacy equity while driving modern, real-time cultural relevancy at scale. Focused entirely on building modular frameworks that empower global teams to deploy faster, scale smarter, and protect visual governance across international marketplaces.

Netflix Design Work

Title Branding & Visual Design

A collection of Netflix title branding and visual design projects, exploring distinctive identities, typography, and creative treatments developed for entertainment marketing. Explore the work to see how individual titles are given recognizable visual identities that reflect their stories, genres, and audiences.

Make excellence the benchmark, extraordinary the pursuit.

Listening, learning, and creating through true collaboration. Global scale with maximum competitive advantage isn't a solo act; it's an ecosystem. One where synchronized frameworks eliminate operational redundancy to align creatives, channeling team agility, natural velocity, and a bulletproof bottom line without ever losing the human spark.

Design

KEY ART / PACKAGING / DIGITAL / SOCIAL / DESIGN SYSTEMS

Multi-Platform Design & Creative Infrastructure

High-fidelity execution across global Key Art development, premium special packaging systems, responsive digital/social campaign frameworks, and automated design token ecosystems tailored for rapid entertainment and product scaling.

About

More than twenty years of cross-functional creative leadership bridging the gap between high-impact Brand Strategy, Art Direction, and Growth Marketing Infrastructure. Proven track record of developing scalable internal production engines, guiding major global entertainment platforms through complex M&A lifecycles, and utilizing emerging technology to solve critical user retention and conversion challenges.

Vintage comic-book illustration of Seattle's Space Needle towering beneath a stormy sky, with heavy rain falling across the city. A young man sits on a nearby rooftop, looking toward the landmark. Narration: 'Forged amid the embracive storms of Seattle, Washington. The Emerald City's relentless down pouring rain ignites a cosmic creative spark for art and visual design within a young mind!'

Creative Beginnings in Seattle

A vintage comic-book illustration of Seattle's Space Needle beneath a dramatic, rain-filled sky. A young figure sits on a nearby rooftop, overlooking the city.

The opening narration introduces a childhood in Seattle, where endless rainy days helped spark an early fascination with art, imagination, and visual design.

The scene is a playful, fictionalized depiction of Eric Ollenburg's Seattle, Washington roots.

Vintage comic-book illustration of a young man working at a drafting table, carefully drawing geometric shapes and technical diagrams with a pencil, ruler, and drafting instruments. Narration: 'Mastering the rigid laws of technical drafting. An early education revealing the secret geometry of the universe... cultivating an unshakable eye for surgical precision and complex infrastructure!'

Early Foundations in Technical Drafting

A vintage comic-book illustration of a young man working at a drafting table, carefully drawing geometric shapes and technical diagrams with a pencil, ruler, and drafting instruments.

The narration describes an early education in technical drafting, where geometry, precision, and disciplined attention to detail established a foundation for visual design.

This scene represents Eric Ollenburg's introduction to technical drawing and the influence of structured, methodical thinking on his later creative work.

Vintage comic-book illustration of a young man looking out over the rainy Seattle skyline, with the Space Needle and Mount Rainier visible in the distance. Narration: 'Heeding the winds of destiny, a bold expedition south is conceived. Leaving the Pacific coexistence, daring to enter the mighty entertainment machine... the city of lights, cameras, and metropolitan illusion!' Speech bubble: 'Where ever I go, my heart is forever with you.'

From Seattle to Los Angeles

A vintage comic-book illustration shows a young man looking out over the Seattle skyline, with the Space Needle and Mount Rainier visible beneath a dramatic, cloud-filled sky.

The narration describes a decision to leave the Pacific Northwest and head south to Los Angeles, pursuing new opportunities in the entertainment and creative industries.

A speech bubble reads, “Where ever I go, my heart is forever with you,” expressing an enduring connection to Seattle despite the move.

This scene represents Eric Ollenburg's transition from his Seattle roots toward a career in entertainment, art, and visual design.

Vintage comic-book illustration of a determined young man seated inside a futuristic spacecraft, gazing ahead as stars and streaks of light race past the window. Narration: 'The vehicle roared, as if hurtling through the hyper-space void! Reigning an unstoppable vessel toward the furthest frontiers of mass media exploration and creative saturation!'

The Journey Into Entertainment

A vintage comic-book illustration shows a determined young man seated inside a futuristic spacecraft, with stars and streaks of light racing past the window.

The narration transforms a journey to Los Angeles into an exaggerated voyage through hyperspace, symbolizing the excitement and uncertainty of entering the entertainment industry.

This scene represents Eric Ollenburg's pursuit of a creative career in entertainment and mass media, using science-fiction imagery to turn a real-life transition into a larger-than-life adventure.

Vintage comic-book illustration of Los Angeles at night, with the Hollywood sign overlooking a brilliantly illuminated city beneath a spectacular star-filled sky. Palm trees and mountains frame the sprawling landscape. Narration: 'Behold, Tinsel Town’s glowing light sparkling like newborn galaxies launching into the sky! Here, the fabric of imagination and commerce collide... dissolving the boundaries between elite art and global advertising!'

Welcome to Hollywood

A vintage comic-book illustration presents a sweeping nighttime view of Los Angeles, with the famous Hollywood sign in the foreground, the illuminated city stretching toward the mountains, and a spectacular star-filled sky overhead.

The narration celebrates the arrival in Hollywood, where art, imagination, entertainment, and commerce come together in the world of film, television, and advertising.

This scene represents Eric Ollenburg's arrival in Los Angeles and the beginning of a professional journey in entertainment marketing, visual design, and creative advertising.

Vintage comic illustration of Eric skateboarding beside his Pomeranian, Bella Bear, along a coastal path at sunset. He raises a pencil that sends ribbons of color across the sky. Narration: 'The voyage continues! Crafting distinctive design, developing creative systems that scale ideas, strengthen brands, and connect with people... shaping the culture of today and the possibilities of tomorrow!' Closing caption: 'To Be Continued...'

The Creative Journey Continues

A colorful, vintage comic-book illustration shows Eric Ollenburg riding a skateboard along a coastal path at sunset, accompanied by his Pomeranian, Bella Bear. Palm trees, ocean waves, and a lighthouse frame the scene, while a pencil in his raised hand sends a swirling ribbon of creative energy across the sky.

The closing narration brings the story into the present, celebrating a continuing passion for visual design, creative innovation, and building systems that help ideas scale, strengthen brands, and connect with people.

The final panel represents Eric's ongoing exploration of art, technology, and entertainment, combining imagination with practical execution while looking toward new creative possibilities.

The story closes with the words, “To Be Continued...”

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Great brands don't happen by accident. They're built through clear thinking, thoughtful design, and systems that bring everything together.

From creative direction and brand development to scalable design systems, workflow automation, and global campaign execution, the opportunity is always the same: make the work stronger, the process smarter, and the brand more consistent.

Open to senior creative leadership opportunities, strategic collaborations, and consulting engagements across entertainment, technology, and premium consumer brands.

Have something interesting in mind? Let's talk.